Tag Archives: digital marketing

We are a nonprofit, not an advertising platform for Big Business

How can a $500 donation to a nonprofit be wrong? Toyota of Braintree began a recent campaign to donate $500 to a nonprofit, but there was  a catch.  Only ONE nonprofit that generates the most votes on social media will … Continue reading

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Sometimes the crazier the better.

Is it crazy to think you can get hundreds of people to pour icy water over their heads?  I think so – but how brilliant the “Ice Bucket Challenge” was for the ALS.  A viral campaign that resulted in thousands of dollars … Continue reading

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