3 reasons a degree in Digital Marketing is a path to greater things

1979677_10152254499819643_22134211_nBack when I was in college, my career aspirations were to be employed in a job that supported my expensive hobby.  I rode horses, so I had to pick a career path that would not only support me but also support my collection of equines.  While I loved English and Art, I chose computer science and therefore had a number of job offers waiting for me once I crossed the stage at graduation.

Although I was happy with the income and found it mildly interesting to architect large scale relational databases, at the end of the day Computer Science was all that you would imagine; slightly boring and overly cerebral.   Fortunately, computer science led me to technologies supporting social media, which then led me to digital media, then to digital marketing and then a plethora of very cool technologies, innovations and opportunities.

Today, there is a much better path to the same professional destination.  A path where instead of courses in data structures, operating systems and Cobol programming, you are learning mobile trends, web analytics, SEO and social media marketing.  I highly recommend this digital marketing path, and below are a just a few reasons why:

1.  There is a high likelihood you will find a job after you toss your cap into the air at graduation

Given the growth and popularity of all that is digital, it is no surprise that there is a dearth of talented professionals with digital marketing expertise and creative talents to fill the growing number of job openings.

Until now, most companies were reluctant to dedicate resources to managing social media.  I remember having lunch several years ago with a friend who worked for a large legal firm in Boston.   When I told her I teach Social Media Marketing she laughed.  Literally LOL’d at me!  “You got a Ph.D. so that you can teach people how to surf Facebook all day!” She chuckled.

Well, fast forward five years, and she stopped laughing when she realized her competitors were levering digital and social media to find new clients, building new relationships and increase revenue.   Her social media platforms, once managed by the receptionist, now are managed by a dedicated employee.

It’s not just legal businesses that are worried about their digital presence, it’s every type of  business; small, medium and large.  Small businesses hire consultants which opens up opportunities for independent contractors or entrepreneurs who wish to launch a small boutique style digital consulting firm.  Medium and large businesses hire full-time staff and are changing the composition of their existing marketing staff to include more digital expertise.

# 2.  There are no experts

The best part of digital marketing is there is no experts – yet.  If you ask Siri in your smart phone, she will tell you that it takes 10-20 years to become an expert at any given thing.  Since digital marketing hasn’t been a marketing strategy for businesses for 10-20 years, then I would argue that there are no experts.  Instead the digital marketing community has adopted an inclusive ‘learn together’ culture.  We love to share ideas and help each other.

# 3. Digital Marketing, web analytics and big data = increasing income and job opportunity

While the good news may be that you can land a great job after you graduate, but your next question is “What is the opportunity for growth?

Glad you asked.

First, it is important to recognize the future of digital marketing and traditional marketing. Digital marketing focuses on the online platforms and traditional marketing focuses on media like print, television, radio, and direct mail.  However, over the next 5 to 10 years we will see a convergence of digital and traditional into one single term: “Marketing.”  During this same period the role of marketing professionals will change from the 4-Ps (price, product, place, promotion) to the new “data-driven” marketing professionals who peers into digital data streams to find critical answers and predictions for the future of a business or industry.

In 2016, marketing research and analysis in modern business is based on collection, aggregation and analytics of “Big Data”.  The trend of Big Data analytics is to converge massive amounts of digital data and uncover previously unknown correlations, marketing trends, consumer preferences and key business/marketing metrics that reduce expenses, maximize revenue and drive business decisions.   It’s all about DIGITAL and knowing the digital platforms is essential to the success of any marketing campaign.  Once you know the baseline of the digital world, the next logical (and exciting) step is to begin to explore data correlations that surface from Big Data Analytics.

It seems that expert reports corroborate this theory on the role of marketing professionals in the future.  For example, Salary.com suggests that marketing research and marketing analysts are among the 11 fastest growing jobs in the United States. Combine that with the report from the Bureau of Labor Statistics which recognizes the marketing manager among the highest paid occupations in the United States and among the highest job growth (18% between 2014-2024).

# 4. Be on top of the digital world

Data-driven market professionals who understand digital marketing are in high demand for midsize and large companies.  However, understanding digital marketing may also help those who wish to start their own ventures.

The Digital Divide is narrowing.  Solar and wind technologies combined with mobile devices are exposing isolated communities to the virtual world of possibilities.  Connections, business transactions and social communications are effortlessly expanding the globe and reaching remote populations.   In this inclusive, global playing field we have a perfect storm of entrepreneurs with great ideas developing valued products and services, combined with more and more populations coming online.

New digital business models require little barriers to entry, but they do require a strong (and sustainable) marketing strategy.  Companies like Uber, the world’s largest taxi company (that owns no taxis).  Or Airbnb, the largest accommodations provider (that owns no real estate).  Or Alibaba, the world’s most valuable retailer (that holds no inventory).

These companies demonstrate the power of the evolving digital world we now experience.  If you understand the power of marketing, you can be on top of this new world and maybe even come up with a great idea and launch a new business model of your own.

Internet_of_ThingsIf you don’t have an idea, just wait until the Internet of Things takes full stage.  In the near future, connected devices and products become fully integrated into everyday activities. When consumer products communicate status and consumption data ubiquitously over digital media channels, a marketers dream is realized.  Years of consumer behavior, market research and predictive analysis will be replaced with actual streaming data.

SO if you think digital marketing is fun and interesting now, just wait – it’s getting better!





This entry was posted in ERN Blog. Bookmark the permalink.

One Response to 3 reasons a degree in Digital Marketing is a path to greater things

  1. Animation says:

    Mais je ne jouis pas particulièrement shopping. Les deux trouver un magasin zara Kims sont des exemples faciles de juste pourquoi la pièce est si intelligent. Selon Bloomberg, l’amour de la célébrité pour la sandale nudiste a entraîné un manteau fourrure zara énorme 25. Modèle Gisele Bundchen a tweeté un premier aperçu de sa nouvelle ligne de lingerie ce week-end, et d’ailleurs vouloir voler en quelque sorte ces abdos parfaitement tonique, je suis aimer ce style sexy en dentelle. Il est autant une toile comme il est un endroit sûr pour tous vos biens. Eh bien, vibram, si ça peut vous consoler, il n’y a pas de discussion que les zara home soldes ete 2016 à bout font pour confortable, cosy alternatives à robe marinière zara sur le tapis rouge.

    Photo: doudoune noire femme zara GETTY IMAGES ce poste a été mis à jour. Nous avons toutes sortes d’idées, donc appelez-moi après tonight. Si quelqu’un va accrocher une nouvelle de la piste zara Resort 2015 regard, itll être emma. Aw, remonter le moral, Kanye West: Kim revient dans l’image. Andrew Garfield a évité la beygency dans une bande intelligente de l’extérieur de costume enfant zara de smoking argent. (plus, hes un peu peur de l’usurpation d’identité, après avoir vu ce que 20/20.

    Liberté sac victoria pochette grand zip en python nord / fourre sud structuré dans les cheveux de veau victorias robe mousseline zara sont magnifiques, mais ils sont aussi un peu cher, avec des prix commençant autour de 500 $ pour la petite poche zippée voyez-vous un zara veste homme cuir que vous aimez êtes-vous en son / sac nord-sud, qui est un tout nouveau design pour Victoria voulez-vous mettre en place pour l’un de ses bagages pendant que Lois Lane peut être l’acolyte de Superman traditionnelle, l’actrice qui joue dans l’homme de wasnt d’acier en prenant le rôle de la femme de l’aile la nuit dernière. Source: theyallhateus Via Regina sur Pinterest vous êtes d’accord avec Chloé à la sortie des seuils derrière que vous vieillissez sont là d’autres vêtements que nous devrions jetez que nous entrons dans nos 30 ou 40 ans si je devais ajouter quelque chose à cette liste, id dire congé derrière les vêtements maternité zara de nouveauté. aimee manteau léopard zara quotidienne à la chanson de style, et vous zara chaussure solde pouvez également rejoindre les presque un million de personnes qui la suivent sur Instagram. Le duo de conception modèle de esque peut être les meilleurs panneaux pour leur travail, pas je me prosterne à Bergdorf Goodman vice-président senior Linda Fargo pour rockina Michael Kors découpe zara homme pas cher comme elle est entreprise nobodys. Donc, rien de tout cela, l’ajustement absurde maladroit et zara junior garçon de ses flatteurs, des silhouettes féminines et des gravures de charme et mélanges de couleurs. Les coups de feu seraient rapide, donc je voulais faire un impact avec la couleur.


Leave a Reply

Your email address will not be published.